The campaign launch comes as research also suggests that most of the public believe certain gambling products, such as instant win games, are addictive, indicating how gambling harm can affect anyone and the importance of building empathy for those experiencing harm. 'Anyone can be impacted by gambling harms, but the first step is to open up and have that first conversation, ideally as early as possible.” New digital forms of gambling It is therefore critical that people impacted are aware of the wide range of support services available, and that they feel safe to come forward. 'As a hidden addiction, gambling harms can be incredibly hard to spot from the outside. The research - from GambleAware - has led to calls for those who may be experiencing gambling harms to ‘open-up about gambling’.Ĭhief Executive Zoë Osmond said: “It’s alarming to see the number of people who are struggling in isolation.